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How to make a client photographic to the product (graph)
From;  Author:Stand originally
Editor's note: Alleged incident sale, it is an enterprise reach its through running public relations incident to raise maker quickly what belong to a brand of accessary perhaps shop famous spend and beautiful praise degree, achieve " famous the world knows with one action " purpose. Can enterprise whether health develops continuously, depend on greatly the sale force of the product. And to let a product can the heart of thorough consumer, no matter big company or small company, exert multifarious unique skill. In surfy market competition, it may be said " the person that get common feelings of people gets the world " . To make consumer photographic to this brand, the concoctive personnel of the enterprise is more " eight saints go across the sea, each shows special prowess " . So did the businessman make after all some of what tactics?

One, " draw near " the art of celebrity

Lend big brand name the star or once the name of bright red big violet star registers trademark, use this kind of star in people heart " brightness " figure, will raise this brand in people heart famous degree. This is " draw near " the art of celebrity.

Product denomination sword goes slant sharp edge, star name is registered all sorts of brand already common occurance. For example Guizhou stops one kind of production of An Shunyi pharmaceutical factory have diarrhoea new drug " have diarrhoea stops " , in May 2001 the first batch of finished product just appear on the market, in a month, this medicine already was in the whole nation " famed " . The reason is very simple -- just thank name of thunderbolt sharp edge with Hong Kong famed star completely unisonant. Media of each district electron, planar media explodes one blast fry, even some of website collects his " a week heat " . These reports make consumer photographic. Turned liquor into brand like De Gang of Guo of actor of notable cross talk again " boiler gets a jar " ; Zhang Yi is sought the director was become " Zhang Yi rub " dispel blain creams.

Not only small company uses this one tactics, the big company with those vessel well-known vessels is in as much " draw near " celebrity. For example, be able to bear or endure gram company is subordinate " Jordan " the brand is waited a moment.

2, the art of incident sale

Alleged incident sale, it is an enterprise reach its through running public relations incident to raise maker quickly what belong to a brand of accessary perhaps shop famous spend and beautiful praise degree, achieve " famous the world knows with one action " purpose. We use this among them mystery two conte will explain.

1951, on international Panama exposition, each country sends the product that exhibit, can saying is full of beautiful things in eyes, too many beautiful things. But China sends Chinese Maotai, be squeezed in a corner however, for a long time unmanned make inquires. Have heart of staff member of a China in very ill-affected. His brows is knitted, plan on the heart comes, carrying a bottle of Maotai, go to exhibit the place with the most lively hall, pretend to be inadvertent throw this bottle of Maotai on the ground. Bottle be born, aroma 4 excessive, speak to treat a customer not less. People by this Maotai strange sweet attracted... from now on, those drink what " champagne " " brandy " foreigner, just know the glamour of Chinese Maotai. This falls, maotai gave a name, be judged to be one of world name wine, got award.
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