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Wang Laoji: The seismic incident sale that succeeds
From;  Author:Stand originally
Editor's note: Wang Laoji held seismic event, of embedded type dropped fee of 100 million advertisement, be being returned from public relations angle without giving thought to is beneficent angle, must gasp in admiration. Wang Laoji contributed 100 million yuan, be of Bai Juan? Not be of course, baidu is stuck inside 3 hours hair post exceeds 140 thousand. Each are big forum the forum of this week posts, it is entirely from what begin 18 hours ago. From the point of hair post content, wang Laoji's card comes from an user to make a speech entirely, so from which can we see it is to there is those who think to operate? Send post time and hair post IP, stick in Baidu the article that searchs ” of “ Wang Laoji can know, check to foremost face from finally incidentally check IP, a lot of reduplicative, hair post is reduplicative more very.

Of course, wang Laoji's almsdeed can arouse a lot of people to send post and conduct propaganda for him really. So, the QQ that uses for netizen place be apt to group sale is natural won't by Wang Laoji they are missed. The effect of virus type sale of the network is shown stage by stage here.

What is the purpose of Wang Laoji contribution? It is to let a netizen drink of course come back, so “ bans Wang Laoji ” (the Wang Laoji that buys smooth supermarket namely) , “ drinks the card nature that answers 1 billion ” to appear. But, as a result of post time too concentration, a lot of forum or cutout stick, just was aroused in the process that patriotic enthusiasm of the netizen also sticks in hair post and cutout, the power below group effect is not blocked, stick otherwise the administrator had be toed scold, although know,be advertisement is stuck, that how? People contribute money.

Wang Laoji held seismic event, of embedded type dropped fee of 100 million advertisement, be being returned from public relations angle without giving thought to is beneficent angle, must gasp in admiration. Have the aid of this incident, wang Laoji also has made the promotion of early days for his new product, the hair card that appears a netizen through looking namely shows new product will sell like hot cakes.

From Wang Laoji's incident, we can see, the enterprise is in when encountering big event, when the action is decision-making how important. Psychology of consumer of have the aid of undertakes the product is publicized is how important, of course, issue cost, it is to pay off, if the new product of your enterprise also wanted to go out, might as well spend these money, 100 million can have virus type sale, 100 million can form public praise effect.

So, for the point of view that sells from integrated battalion, what did Wang Laoji accomplish? Above all, wang Laoji is integrated the patriotic apiration of consumer; Next, old Wang Laoji is integrated current affairs, namely seismic incident sale, at the same time have the aid of the bicker type promotion that Wang Shi has ego; Again, wang Laoji is integrated product dimension is spent, namely the new product that they will roll out; Finally, wang Laoji is integrated each big media resource, give priority to with forum resource, include the free resource such as network news and IM. Wang Laoji, the embedded type sale that succeeds.
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