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How does the enterprise undertake to new class advertisement puts in
From;  Author:Stand originally
Editor's note: New class just entered the market, consumer is less to the understanding of new class, be confined to of bureau of the person that use compares a few consumer that is brave in to try to new thing, spending is right now low, the brand is very few, hardly what competes. Alleged new class is those just enter the market, have the class of new function, new characteristic. New class just entered the market, consumer is less to the understanding of new class, be confined to of bureau of the person that use compares a few consumer that is brave in to try to new thing, spending is right now low, the brand is very few, hardly what competes.

The function with main during this advertisement is education, inform, the category of different type is had put in a characteristic differently.

1. The care spends higher class. Because consumer wants to spend longer time to know new class, on the foundation of understanding consumer just has bought attempt. Below this kind of circumstance, advertising main effect is education, and the characteristic that should spend longer time to transmit consumer ability to understand new product and function. The cannot travel range that we seek this time, however the deepness that advertisement persuades, the characteristic that wants a new product, function tells customer one by one. We do not suit this moment media of choice electric wave, TV, broadcast because written in water, suit to transmit the transmission of simple message only, do not suit to transmit the information with more, complex content, and presswork it is better that media reads a gender, can save, read repeatedly, can transmit the information with more content, become a care to spend higher class to just entered the media choice of the market.

The face also wants cent here: Newspaper prints coarse, and the magazine pressworks elegant. The newspaper of the majority is black and white presswork, communicating product figure this a little bit to go up to be not worth somewhat. If your product figure is better, choose a magazine only the sort of presswork elegantly or the sort of chromatic black-and-white newspaper undertakes advertisement put in, go up e.g. Beijing field " high-quality goods shopping guideline " , you cannot choose newspaper of the sort of black and white black-and-white. Of course the magazine also is not worth somewhat, magazine normally for more expensive, this limitted reader scope. Choice newspaper or magazine this basically depends on your target suffers numerous.

2. The care spends inferior category. Spend because of the care low, generally speaking the product won't be too complex, the price is lower also, the devoted risk of consumer is not very large, the desire of the attempt is greater, do not need to spend too long time to have education. Consumer spends pair of commodity to the understanding of commodity buying an influence also is not very big, for rapid and occupational market, pursue the range of transmission with respect to need, ground of the biggest range is informed. We meet this moment choose TV medium to regard as normally basically put in platform, because TV is China permeates degree of highest medium, can realize extensive announcement. But TV medium also is costlier media, the TV station that the financial capacity that you need to join a company chooses to suit you and electric video.
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